Pawan Chauhan - Digital Marketing Strategist

Pawan Chauhan

Senior Digital Marketing Strategist
🚀 Transforming Data into Growth | 6.5+ Years of Proven ROI
📧 Email Me 📞 Call Now

🏆 About Me

I'm a passionate Digital & Performance Marketing Specialist with over 6.5 years of experience helping businesses scale through Google Ads, Meta Ads, SEO, and Analytics. My approach combines data-driven performance, creative strategy, and continuous optimization to maximize ROI and brand visibility.

Having worked across industries like D2C, manufacturing, e-commerce, and B2B, I focus on delivering measurable outcomes, not just campaigns.

💼 Core Skills

Performance Marketing

  • Google Ads (Search, Display)
  • Shopping & PMax Campaigns
  • Meta Ads & YouTube Ads

SEO & SEM

  • Keyword Research
  • On-page & Off-page SEO
  • Competitor Analysis

Analytics & CRO

  • Google Analytics (GA4)
  • Conversion Tracking
  • A/B Testing

Social Media Marketing

  • Facebook & Instagram
  • LinkedIn & Quora Ads
  • Audience Segmentation

Tools Expertise

  • Google Ads Manager
  • Meta Business Suite
  • SEMrush & Ahrefs
  • Canva & Data Studio

🚀 Highlighted Projects

Ecopeb

Pre-Engineered Building Manufacturer

Goal

Enhance online visibility & generate B2B leads

Strategy

  • Created and optimized Google Search + PMax campaigns
  • Implemented SEO strategies targeting industrial keywords
Results:
✓ Achieved 200+ monthly leads with 4.2x ROAS
✓ Improved keyword ranking visibility by 70%

BuyIndiaValley

Lifestyle & Home Décor Brand

Goal

Boost e-commerce sales through performance ads

Strategy

  • Launched targeted Google Shopping & Meta campaigns
  • Implemented SEO optimization for product categories
Results:
✓ 120% increase in website traffic
✓ ROAS improved from 1.8x to 3.6x

RockingDeals

D2C Electronics Brand

Goal

Drive online revenue growth

Strategy

  • Managed multi-channel Google Ads & Facebook remarketing
  • Improved site performance using SEO & conversion insights
Results:
✓ Sales increased by 3.8x within 2 months
✓ Reduced CPA by 42%

Mina Ibrohena

Beauty & Cosmetics Brand

Goal

Build brand awareness and drive purchases

Strategy

  • Deployed Facebook Ads funnel for awareness & conversion
  • Combined Google Search Ads with influencer marketing
Results:
✓ 3x ROI in the first quarter
✓ Gained 40% growth in repeat customers

Alivenet Solutions

IT & Digital Services

Goal

Improve organic visibility for service keywords

Strategy

  • Conducted full SEO audit & content strategy
  • Built high-quality backlinks and optimized on-page content
Results:
✓ 95% growth in organic traffic
✓ Ranked in top 10 for 12+ competitive keywords

Yuktid Digital

Marketing Agency

Goal

Increase organic reach & lead generation

Strategy

  • Implemented technical SEO & blog optimization
  • Strengthened brand authority through link building
Results:
✓ 85% improvement in organic visibility
✓ Generated 40% more inbound leads

📊 Performance Snapshot

Channel Avg. CTR Conversion Rate Avg. ROAS Key Achievement
Google Ads 5.6% 7.2% 4.1x PMax lead, sales gen for B2B, D2C clients
Meta Ads 4.4% 6.1% 3.5x Funnel-based audience segmentation
SEO — — +110% traffic Improved ranking on high-intent keywords

🧩 Certifications

Google Ads Search Certification
Google Analytics (GA4) Certified
Meta Blueprint Certification
SEMrush SEO Toolkit

🌍 Brands & Clients

Ecopeb BuyIndiaValley RockingDeals Mina Ibrohena Alivenet Solutions Yuktid Digital Bharat Lifter Vallect

✨ Let's Connect

If you're looking for an expert who delivers performance, visibility, and ROI, I'd love to collaborate.

Get In Touch